FMCG • INDIA
Lean.
Branding a premium, healthy ice cream company
Lean is an innovative start-up based in Bangalore, India, focused on offering healthy, low-calorie food options to the urban millennial, without compromising on taste.
Positioned as a premium brand, Lean introduces its first product to the market: a delicious, low-calorie ice cream that combines health conscious ingredients with indulgent flavor.
BRANDING
PACKAGING
STRATEGY
LOGO DESIGN
Finding the right Lean.
We were entrusted with designing the logo and packaging for Lean's flagship product.
The brief called for a design that communicates the brand’s premium quality while highlighting the health benefits of their ice cream.
To achieve this, we employed bold typography and a modern minimalist aesthetic, crafting packaging that not only stands out but also piques consumer curiosity, encouraging them to engage with the product.
INTRODUCING
Two brand new flavours
Lean enters the market with two timeless favorites: a delightful strawberry and a classic chocolate flavor.
Chocolate
Strawberry
UNIQUE FEATURES
Beautiful Typography, Functional Information
To showcase just how "lean" Lean really is, we designed a bold typographic concept that compares the brand’s health focused attributes with popular Indian foods, emphasizing its lighter, guilt-free nature.
A bold new logo that is proud and aims to be the end all for healthy food.
DESIGN SYSTEM
A flexible design system
With clear hierarchy and scalability to incorporate additional flavors and new categories of food
INTERACTIVE 3D
Explore Lean
Click and drag to explore Lean's packaging