WELLNESS • AUSTRALIA
Melissa Luxmoore
Branding for an Australian naturopath
Melissa Luxmoore is an Australian Naturopath who wanted to refresh her logo and bring it inline to reflect her professional and personal growth. The brief was simple - "I would like the logo to be more me."
BRANDING
IDENTITY
STRATEGY
LOGO DESIGN
Creating a modern identity
We explored ways to incorporate Melissa's fun, friendly and lively personality with her work and came up with this beautiful modern logo for her wellness company. We arrived at the design after iterating and abstracting Melissa's initial request to have a flower in the logo.
Circles, a common motif in wellness, symbolize wholeness and well-being. We incorporated a subtle gradient to signify the gradual healing journey that clients experience as they work with Melissa.
The final logo is modern, minimalist, and conveys a sense of calm, balance, and positivity.
We designed a
beautiful, modern,
fully responsive logo
that exudes calmness
TYPOGRAPHY & COLORS
Calm, composed, reassuring
In the wellness industry, it’s essential to create an atmosphere of reassurance and calm for clients. To achieve this, we chose soft pastel tones that evoke a sense of healing, drawing inspiration from the herbs central to Melissa’s work.
These calming colors are complemented by an elegant, yet approachable typography, creating a welcoming and friendly brand identity.
