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PERSONAL BRANDING • INDIA

Kumar L Santosh

A modern identity for a
legacy businessman

Kumar L. Santosh, a prominent businessman from Bangalore, approached us to develop a personal brand that reflects his legacy and values.

 

The brief called for a refined design aesthetic that underscores his heritage, conveys a sense of luxury, and emphasizes his strong familial ties. Our deliverables included a contemporary brand identity, bespoke stationery, and curated gifting materials to enhance his business interactions and elevate his professional image.

BRANDING
IDENTITY
STATIONERY
03 Kumar L Santosh Envelope - Moon Design - Alan Jacob George.webp
DESIGN

Crafting a modern identity

The project begins with carefully crafted typography that strikes a balance between heritage and luxury, while remaining both modern and youthful. This typography is seamlessly integrated with a floral leaf pattern, drawing inspiration from the logo of the client's primary business and subtly reinforcing the connection between their identities.

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Extending from the floral motif, intersecting lines form a visual link between the initials of the family name and the client’s, symbolizing familial strength and unity. A diamond pattern subtly weaves through the design, exuding elegance and refinement at every turn.

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The color palette of rich navy blue and crisp white was chosen to enhance the design's luxurious feel while also evoking assurance and tranquility. The result is a harmonious and sophisticated identity that exudes confidence and is perfectly suited for high-end business interactions.

06 Kumar L Santosh Stationery - Moon Design - Alan Jacob George.webp
07 Kumar L Santosh Postcards - Moon Design - Alan Jacob George.webp
08 Kumar L Santosh Ribbon  - Moon Design - Alan Jacob George.webp

A seamless identity that flows & blends yet stands out

10 Kumar L Santosh pattern on a basket  - Moon Design - Alan Jacob George.webp
09 Kumar L Santosh Brand elements  - Moon Design - Alan Jacob George.webp

Bold, meaningful, elements with a rich legacy

16 Kumar L Santosh Hang tag Digital  - Moon Design - Alan Jacob George.webp
15 Kumar L Santosh Branding Wine bottle - Moon Design - Alan Jacob George.webp
11 Kumar L Santosh Branding Social Media Digital  - Moon Design - Alan Jacob George.webp
17 Kumar L Santosh Gift box - Moon Design - Alan Jacob George.webp
18 Kumar L Santosh Personal Branding  - Moon Design - Alan Jacob George.webp
19 Kumar L Santosh Insignia Personal Branding - Moon Design - Alan Jacob George 2.webp
12 Kumar L Santosh Pattern Gift  - Moon Design - Alan Jacob George.webp
13 Kumar L Santosh Diary - Moon Design - Alan Jacob George.webp
14 Kumar L Santosh Diary 2  - Moon Design - Alan Jacob George.webp
06 Kumar L Santosh Typography Exploration - Moon Design - Alan Jacob George.webp
06 Kumar L Santosh Brand Typography  - Moon Design - Alan Jacob George.webp
06 Kumar L Santosh Pattern exploration - Moon Design - Alan Jacob George.webp
06 Kumar L Santosh Nameplate  - Moon Design - Alan Jacob George.webp
06 Kumar L Santosh Brand Color - Moon Design - Alan Jacob George.webp
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